June 16, 2021

Advertisers Know Your Unique Device Identifiers

Apple has been named in a class-action lawsuit alleging that the company allows iOS applications to provide advertisers with sensitive private user information according to CNN.

CNN reports of two separate class-action lawsuits filed last week in federal court allege that Apple and as many as eight makers of popular applications for the iPhone facilitated the sharing of private information about their customers to advertisers.

Apparently, the complaint goes on to allege that iOS devices’ Unique Device Identifiers (UDIDs) used to track the users. The lawsuits together target : Dictionary.com, the Weather Channel, internet radio service Pandora, the messaging app textPlus 4, as well as the makers of entertainment or game apps Talking Tom Cat, Paper Toss, Pumpkin Maker and Pimple Popper Lite.

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